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Wal-Mart wants to make your DVDs stink.

Why do companies have to mess with a good thing?

Wal-Mart wants to make DVDs stink. Literally.

By early summer, Wal-Mart will sell DVDs with electronic kits that release smells at key moments during a movie.

This ranks up there with Disney’s self-destructing DVDs and Circuit City’s own-to-rent (you read that right) DIVX DVDs in terms of bass-ackwards DVD “enhancements”.

Have you ever trolled Ebay or Craigslist for used furniture or home entertainment electronics? Ever notice how it’s a bonus if a piece comes from a “non-smoking home”? Yeah, that’s because most people don’t want their belongings to reek.

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What does Wal-Mart’s odor gadget make me think of? Let’s play charades. Smells like…

When Wal-Mart’s device starts spewing the odor of spent gunpowder during a gun battle in a movie, you’re not going to become more “immersed” in the movie experience. Quite the opposite! You’ll likely be thinking to yourself, “Crap, now is my expensive home entertainment center going to smell like firecrackers?”

And that’s not the only way in which the Smell Factory 5000 will detract from the movie-watching experience. Unless it can provide a 100% constant and realistic simile of the “odor environment” suggested by the images on the screen, the machine will do nothing but distract you from the movie every time it emits (or doesn’t emit) a stink attack.

Scenario 1: “Hey, what’s that smell? Oh, I get it. That’s supposed to be the smell of strawberries. ‘Cause that guy in the movie just ate a strawberry. Wow, I had forgotten that smell machine was there. I was enjoying this fine piece of cinema until that stupid machine fired up for the first time in twenty minutes to dump some useless odor on us.”

Scenario 2: “Ok, so I have to admit I was impressed with the lifelike smell of gasoline that the gadget made when the dude in the movie spilled gasoline. But since then, there’ve been three times in the last ten minutes when a really evocative picture on the screen made me expect to smell something coming from the gadget, but… nothing!”

Plus, I suspect there will be a noisy little fan involved in the machine’s smell-dispersal process that will further draw attention away from the action on-screen.

Wal-Mart is not in consumer-technology-development business. There is very little chance the company will pull this off. Mark my words. With a sharpie.

9 comments… add one
  • Paul May 8, 2007, 12:49 pm

    I’d rather smell that sharpie.

  • Great White Snark May 8, 2007, 5:58 pm

    How do you think I get my creative juices flowing?

  • nickolai May 9, 2007, 10:34 am

    Do I need to be the one to ask?

    What does this little innovation for the porn industry?

  • Great White Snark May 10, 2007, 3:30 am

    Apparently you did need to be the one to ask. The next question is… which particular porn smell do you think they’ll try to recreate, first? I’m going with “used rubbers”. Or, maybe… “ass”.

  • nickolai May 10, 2007, 10:02 am

    Actually you’re right. I’m guessing “ass” is probably the universal scentery of all porn, so it should be pretty easy to implement. Man, as if I didn’t have enough reasons to buy bukkake, here comes another compelling one.

  • Cynthia May 10, 2007, 10:04 pm

    Apparently neither of you have watched porn with a real woman.

  • Cynthia May 10, 2007, 10:05 pm

    Oops, I forgot to add a winky face. ;-)

  • Great White Snark May 10, 2007, 10:10 pm

    I’ve definitely watched porn with fake women.

  • Cynthia May 10, 2007, 11:19 pm


    Wait, wasn’t the topic of this post “poo”?

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