I bet you haven’t seen this trailer, yet. Unless, of course, you’re on the cutting edge of Swedish art house vampire cinema.
Which… you’re not.
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Magnolia Pictures new ‘genre’ (read: geek stuff) arm, Magnet, just bought the North American distribution rights to Let The Right One In:
…based on a best-selling novel by Swedish author John Ajvide Lindqvist, [it] tells the story of a lonely twelve year-old boy and his friendship with a young girl, who appears to be a vampire.
It appears to me that odd-looking kids who speak Swedish manage to simultaneously accentuate both their creepiness and their giggle-inducing weirdness. Not sure that was the effect that John Ajkvdfgesen was shooting for.
“This modern-day vampire romance proves to have the right amount of poetic art house feel injected into the horror genre and therefore appeals to a wide audience”, says Stefanie Zeitler, Head of Sales with Bavaria Film International.
I think that’s pretty optimistic, Stefanie, presuming that the flick will appeal to both art-house-film audiences and to horror-film fans. Keep up the “art house” talk and there’s a distinct chance that LTROI will only find an audience among the small, niche group of art-house-horror-film enthusiasts. But those seventy-nine people will be thrilled to hear the news.
On the upside, the movie looks genuinely scary. Love how the little girl (no, not the blond Swedish boy who looks like a girl… the other little girl) always has her face cleverly obscured. I could see this movie appealing to hard-core horror movie fans. But give up on the art house crowd, Magnet. Marketing 101: simplify your message.
Speaking of messaging, I love this quote. Tom Quinn, Senior Vice President at Magnolia, says,
What Bong Joon Ho’s The Host did for monsters, Tomas Alfredson’s Let The Right One In will do for vampires.
So, Let The Right One In will make vampires into the objects of outrageous slapstick comedy and action? Geez. That’s not what I saw in the trailer.
How about you? Did the trailer pique your interest?