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Five Lessons from the Xbox 360 for Keeping Customers Loyal to a Broken Product

Tuesday, August 14th, 2007

Isn’t it so cute when mainstream news outlets run analysis on esoteric, geeky topics?
The New York Times thinks it has a handle on why gamers stay loyal to Microsoft’s Xbox 360 in spite of its atrocious failure rates. Since I know you get uncomfortable with all the big words that they tend to use [...]

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